Business experience. Coaching expertise. A human approach to performance.

My career spans more than two decades in luxury retail, fashion, beauty, wellness and entrepreneurship.

I led luxury retail teams, managing a team of 15 and growing sales by 200% organically, and later held a CEO-level role with full P&L, marketing budget and team responsibility. I have built my own businesses in fashion and natural skincare.

Having lived the realities of running businesses, leading teams and making commercial decisions, I understand the pressure that comes with leadership.

That experience led me to coaching and mentoring. After my MBA in Marketing, I completed ILM Level 7 in Leadership and Executive Coaching, and I now mentor SME founders on the UK Government’s Help to Grow: Management programme.

Today I combine commercial experience with professional coaching and mentoring to help leaders think more clearly, perform better and work more effectively.

Three principles

1. 1Commercial clarity before more activity.
2. 2Efficiency that creates capacity.
3. 3Performance that lasts.